Niche Pages That Sound Like a Diagnosis
The copy craft of one problem page. Complements the 5-page SEO plan — does not remake it.
Coach SEO already gave you the five-page plan. This is the copy of one problem page: a diagnosis, not a brochure. A lead magnet can wait. The website is just the surface. After “I need to think about it,” this page should have already done half the diagnosis. Keep clean language: their noun in the H1.
The Four Beats
- H1 — the problem in their words.
- Cost — what staying stuck takes per month.
- Failed defaults — the three things they already tried.
- Door — one offer, one next step. Not three packages.
How to Write the H1
Steal a phrase from the last five discovery calls. If you have to invent the pain, you don’t have a niche yet.
Where Coaches Break
- “I help ambitious women level up.” That’s a fog machine.
- A homepage that tries to be every niche page. Then none of them diagnose.
The 3-Minute Action
Write one H1 from a real client sentence. Put it at the top of a draft page. If you wouldn’t say it on a call, delete it.