Coach SEO: How to Show Up on Google When Clients Search
You don't need a course on SEO. You need five pages that answer what your clients actually type into Google.
Coaches hear “SEO is a long game” and give up. True — but you don’t need to rank for everything. You need to rank for the five searches your ideal client makes at 11pm.
The 5-Page Plan
- “[your niche] coach near me” — your homepage, optimized.
- “[problem] coach” — a service page per core problem.
- “[problem] help” — a blog post answering it (this is the funnel top).
- “Is [symptom] normal?” — capture the researching stage.
- “[competitor topic] alternative” — intercept comparison searchers.
On-Page in 60 Seconds
- Title tag = the search phrase, naturally.
- One H1 with the phrase.
- 300+ words answering it directly.
- A clear next step (book a call).
What Coaches Waste Time On
- Keyword stuffing (reads as spam, ranks worse).
- Backlink schemes (get one real podcast guest spot instead).
- Redesigning the site instead of writing the page.
The 3-Minute Action
Pick one search phrase your client uses. Write the page. Publish. Do it again next week.
A ranking page that doesn’t diagnose is a brochure. Write it on your site.