Selling to People Who Already Like You
Warm DMs and a small list. Complements the 25-name outreach — does not remake it.

First clients is for empty calendars. This is for the 80 people who already reply. A lead magnet and sequences can wait. Offer the six-week sprint. Do not start a new tool to “nurture” them.
The Warm Ask
“You’ve been in this with me. I’m taking [N] people through [outcome] by Dec 15. Want the 15-minute diagnose, or a no for this year?”
Named outcome. Named cap. Named no. Not a broadcast thread.
How to Pick the 15
Open DMs and last-90-day replies. Fifteen names. Personal note. Stop at the cap.
Where Coaches Break
- A 12-email nurture because you’re scared to ask.
- Offering everyone a “quick hop on a call” with no cap. That’s how Q4 explodes.
The 3-Minute Action
List 15 warm names. Write the ask once. Send three today. Do not build a funnel first.