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Selling to People Who Already Like You

Warm DMs and a small list. Complements the 25-name outreach — does not remake it.

Selling to People Who Already Like You
Photo from Unsplash

First clients is for empty calendars. This is for the 80 people who already reply. A lead magnet and sequences can wait. Offer the six-week sprint. Do not start a new tool to “nurture” them.

The Warm Ask

“You’ve been in this with me. I’m taking [N] people through [outcome] by Dec 15. Want the 15-minute diagnose, or a no for this year?”

Named outcome. Named cap. Named no. Not a broadcast thread.

How to Pick the 15

Open DMs and last-90-day replies. Fifteen names. Personal note. Stop at the cap.

Warm enroll

Where Coaches Break

  • A 12-email nurture because you’re scared to ask.
  • Offering everyone a “quick hop on a call” with no cap. That’s how Q4 explodes.

The 3-Minute Action

List 15 warm names. Write the ask once. Send three today. Do not build a funnel first.