Selling to People Who Already Like You
Warm DMs and a small list. Complements the 25-name outreach — does not remake it.
Tech for coaches
Enroll for Coaches
Getting the right clients in the door — offers, funnels, and the searches clients actually run.
17 articles
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Duke
The October Offer: A 6-Week Sprint to Year-End
A seasonal package, not a launch-ops checklist. One outcome, six weeks, a December date.
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Niche Pages That Sound Like a Diagnosis
The copy craft of one problem page. Complements the 5-page SEO plan — does not remake it.
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The Follow-Up After “I Need to Think About It”
Two-touch diagnostic sequence. Not a just-checking-in.
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Price the Next 90 Days, Not the Hour
Autumn package architecture: one outcome, a date, a price. Not another raise-script.
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Diagnose Before You Pitch: A Discovery Call That Feels Like Coaching
The diagnosis layer on top of the 15-minute skeleton. Cost of stuck, what they tried, how they decide.
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How Many New September Clients Can You Actually Hold
Hours plus recovery plus admin is the cap. Capacity is a craft decision, not a revenue target.
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The “Not a Fit” Script That Still Earns Referrals
A clean no is a coaching move. Four lines that decline the wrong client and still get referred.
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How to Run a Coaching Webinar That Fills Your Program
A live webinar is still the highest-converting funnel for coaches. Here's the lean version that fills seats without a production crew.
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Coach SEO: How to Show Up on Google When Clients Search
You don't need a course on SEO. You need five pages that answer what your clients actually type into Google.
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How to Get Your First 3 Coaching Clients (No Audience Needed)
You don't need 10,000 followers to land clients. A direct outreach plan that gets your first three coaching clients this month.
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The Discovery Call Script That Converts Strangers to Clients
You booked the call. Now close it. A simple discovery call structure that turns a conversation into a signed client.
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How to Price Your Coaching (and Raise Rates Without Losing Clients)
A framework for setting coaching prices based on outcomes, not hours — plus the exact script to raise rates without losing clients.
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How to Build and Launch a Coaching Course That Actually Sells
A step-by-step guide to creating, pricing, and launching a digital course for your coaching business — with no previous course creation experience.
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The Tech Launch Checklist for Coaching Programs
Everything you need to set up before launching a coaching program — from landing pages to payment systems to email sequences. A 30-item launch readiness checklist.
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How to Set Up a Lead Magnet That Generates Clients on Autopilot
A step-by-step guide to creating a high-converting lead magnet, building a landing page, and connecting it to an email sequence that turns subscribers into clients.
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5 Email Sequences Every Coach Needs (With Templates)
Most coaches leave thousands of dollars on the table because they don't have automated email sequences. Here are the five you need, with ready-to-use templates for each.
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