Ask for the Case Study While the Win Is Warm
Long-form outcome story and permission. Complements the three testimonial questions.
Testimonials already gave you three questions. This is the case: problem, work, number, permission — asked while the win is warm. Not after they ghost. Use progress for the number. After a group close, the commit they just spoke is often the first line.
The Ask
“Can I write a one-page story of [win] with your first name and the number? I’ll send it for edits before anything goes live. Yes / no / first-name only.”
Then wait. If they say later, put a date. Later without a date is no.
The One-Page Bones
Before → the work (not your bio) → after, with a number they already said → one quote. That’s the case. Not a memoir.
Where Coaches Break
- Asking after the feeling cools. Warm is a 48-hour window.
- Publishing before they see it. That’s how you lose the referral.
The 3-Minute Action
Pick the warmest win this month. Send the yes/no/first-name ask today. Don’t write the page until they answer.