Make the Invisible Win Visible
A ritual for identity shifts when the KPI is flat. Not a new metric.
Duke
Founder & Developer
Runs DukeDeLaet.com on the same delivery stack we install for clients.
Systems, journey, and enroll.
Selling to People Who Already Like You
Warm DMs and a small list. Complements the 25-name outreach — does not remake it.
DukeEnroll
Don’t Start Another Tool This Quarter
A Q4 freeze. Complements the tech audit — does not remake the 10 questions.
DukeSystems
When Energy Overrides the Goal Score
A decision rule, not a fourth metric and not a clinical screen. When to shrink or pause the goal.
DukeJourney
The October Offer: A 6-Week Sprint to Year-End
A seasonal package, not a launch-ops checklist. One outcome, six weeks, a December date.
DukeEnroll
The Q4 Operating Cadence for a Solo Coach
Weekly and monthly rhythms that protect the hour in the loudest quarter. Not a new stack.
DukeSystems
September Close: A 15-Minute Client Scoreboard
Every active client: trend, last session, next move. Fifteen minutes, not a retreat.
DukeJourney
Q3 Money Review in 30 Minutes
Your revenue by offer, no-show cost, who is underpriced. Never the client’s portfolio.
DukeSystems
Niche Pages That Sound Like a Diagnosis
The copy craft of one problem page. Complements the 5-page SEO plan — does not remake it.
DukeEnroll
Intake That Coaches, Not Just Collects
Question design and how session 1 uses the answers. Complements the onboarding pipeline.
DukeJourney
A One-Page Client Brief You’ll Actually Open
Name, goal, landmines, last score, open loop. If it takes a scroll, it will not get opened.
DukeSystems
The Follow-Up After “I Need to Think About It”
Two-touch diagnostic sequence. Not a just-checking-in.
DukeEnroll
Homework Clients Actually Do
One action, calendared, identity-sized. Kill the five-item list.
DukeJourney
The Pre-Session Text That Cuts No-Shows in Half
Reminder copy, not another 24-hour-fee sermon. 48 hours out, one job.
DukeSystems
Price the Next 90 Days, Not the Hour
Autumn package architecture: one outcome, a date, a price. Not another raise-script.
DukeEnroll
Build a Client Comms Policy Clients Actually Follow
Channels, SLAs, after 7pm. Policy as care, not coldness. A table you can paste.
DukeSystems
The Client Progress System That Makes Outcomes Visible
Client-facing recaps, a 4-session review ritual, and when the numbers lie. Not another sticky-notes rant.
DukeJourney
Diagnose Before You Pitch: A Discovery Call That Feels Like Coaching
The diagnosis layer on top of the 15-minute skeleton. Cost of stuck, what they tried, how they decide.
DukeEnroll
Fall Goal Reset: A 45-Minute 1:1 Workshop
A timed script to keep, kill, or reshape summer goals with every active client this week.
DukeJourney
Close August in Your CRM in 20 Minutes
Invoices, no-shows, at-risk list, September calendar. Then stop.
DukeSystems